BodenPR

We are a minority owned, WBENC certified U.S Hispanic PR & Social Media agency based in Miami with experience serving clients such as Target, Bacardi and AT&T, among others.

Join us for an inside look at the Hispanic market, Hispanic PR & Social Media trends and our passion for the empowerment of women & girls.

At BodenPR we believe the opportunity to nurture, grow and empower women is critical to strong economic and social progress. We are proud to serve on the Latina Advisory Board of Girls Inc., the preeminent advocate for girls in the U.S.

Connect with us @bodenpr or drop us a line at 305.639.6770. You can always ask for Natalie or Lauren. ¡Un abrazo!
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Want to get to know Fusion just in time for its launch? Check out their song! It got us excited! :)

Be sure to tune in tonight at 6:57 pm ET.

Written by David Javerbaum and Adam Schlesinger, produced by Hungry Man Prod. 

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Latin music culture is as rich and varied as the U.S. itself, reaching beyond the U.S. Hispanic market and touching the lives of all music fans nationwide - and brands have taken note. Bacardi brand Dewar’s did just that – and we’re súper proud of the work we did with them for Dewaristas.

Dewaristas con Juanes, a live band competition, took a look at musical talent nationwide in the quest to discover the next breakthrough talent in Latin music. LA-band Las Cafeteras came out on top after showcases in San Antonio, Miami and New York showed us some great talento Latino.

From a PR standpoint, our challenge was to generate consideration from a younger, 21+ bicultural male. We amplified communication around the program and its components, and even arranged select one-on-one interviews with Juanes himself!

Since the program launch in April, we secured 23,992,174 impressions and 71 traditional and online stories/segments. And there was buzz on social media, too: 126 posts resulting in 1,021,438 impressions from press and bloggers. 

Check out some of the top press and bloggers talking about #Dewaristas: Telemundo’s Un Nuevo Día and Al Rojo Vivo, local Univision and NBC affiliates, Being Latino Blog, Voltaje Magazine and Latina.com.

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On Oct. 28, Good Morning America and Despierta América are “fusing” for a one-time split-screen show to celebrate the launch of Fusion (Univision and ABC’s joint venture).

Tune in to either network between 7 am and 9 am Monday morning, and catch Laura Spencer and Sam Champion on Despierta América, while Karla Martinez and Raul Gonzalez (y Doña Mecha!) take on GMA. 

Check out the LIVE segments on both shows:

  • Superstar Musical Performance
  • "Paparrines" Daily Novela Segment
  • "Karla’s Kitchen" Cooking Segment
  • GMA’s “Pop News” Segment
  • Sam Champion’s Weather Forecast

¡Qué cool!

And don’t forget to tune in Monday, Oct. 28 at 6:57 pm ET for the launch of Fusion!

We keep on getting asked - when reaching Hispanic youth is it in English or in Spanish? Here’s your answer. Spanish is not the second language in the U.S; it’s Spanglish. 

Watch this video and notice:

"Ya tu sabe" 
"I gave it up for lent" (cultural - Catholic)
"Una croquetica" (culture and language - + FOOD) 
"tiquitiquitiqui"
"Imaginate"
"Que Pena"
"The thing is that" (which is a direct translation from "La cosa es que" which if often used throughout Spanish speaking countries). 

(Disclaimer: this is a funny take on the 305/Miami and not representative of all Hispanic youth! It’s just a great example of Spanglish). 

Enjoy! 

This is the story no one is telling.The Battle of the Tweets — but for the bilingual Hispanic consumer. Meet one of the most fertile grounds for brands reaching Hispanic Millennials. 
Brands are competing for attention during key moments in time - Superbowl, Emmys, Breaking Bad. Oreo’s "You can still dunk in the dark" reigns as the king example.  But it’s not happening during the highly rated Hispanic shows - Univision’s Premios Juventud (music awards show), novelas such as Por Que el Amor Manda, Telemundo’s La Voz Kids (Spanish language version of The Voice). Little real-time marketing, few promoted tweets, hardly any rich content.  And one of the most interesting aspects is that the conversations and engagement on Twitter for these Spanish-dominant shows is actually in English - or Spanglish. Take a peek on Twitter at #lvk (La Voz Kids), #porqueElAmorManda (Por Que El Amor Manda). 
This means that there is an enormous bi-lingual Hispanic millennial audience engaging in real time - sometimes by the millions - and no one is engaging back.
So who’s going to develop real-time content that speaks to this bilingual audience? 
 What brand is going to win this Battle of the Tweets? 
Veremos - and as soon as we get insights from some of the work we’re doing we’ll be sure to share. :)

This is the story no one is telling.

The Battle of the Tweets — but for the bilingual Hispanic consumer. 

Meet one of the most fertile grounds for brands reaching Hispanic Millennials. 

Brands are competing for attention during key moments in time - Superbowl, Emmys, Breaking Bad. Oreo’s "You can still dunk in the dark" reigns as the king example. 

But it’s not happening during the highly rated Hispanic shows - Univision’s Premios Juventud (music awards show), novelas such as Por Que el Amor Manda, Telemundo’s La Voz Kids (Spanish language version of The Voice).

Little real-time marketing, few promoted tweets, hardly any rich content. 

And one of the most interesting aspects is that the conversations and engagement on Twitter for these Spanish-dominant shows is actually in English - or Spanglish. Take a peek on Twitter at #lvk (La Voz Kids), #porqueElAmorManda (Por Que El Amor Manda). 

This means that there is an enormous bi-lingual Hispanic millennial audience engaging in real time - sometimes by the millions - and no one is engaging back.

So who’s going to develop real-time content that speaks to this bilingual audience? 

What brand is going to win this Battle of the Tweets

Veremos - and as soon as we get insights from some of the work we’re doing we’ll be sure to share. :)

We’re in PRWeek! Not exactly how you spell our agency name, but that’s ok! :) Gente, we’re in PRWeek! How about that? :)

So what are the trends in Latinas & Social Media as it relates to Content? What should your brand’s Social Media Editorial Line look like?
After analyzing several social media platforms of top influencers, whether Spanish language or new English Latino media as well as other top content providers, we identified the following key findings:
(1)     Common Denominators: the responses which created most buzz and interaction had some common denominators, whether the group included older, younger, mothers and/or professionals. As we sifted through some of the conversations and analyzed them, regardless of whether the platform was a celebrity’s page or a site dedicated to discussing politics, the common denominators included:
Conversations about citizenship, immigration
Conversations about stars (entertainment)
Conversations about being Latino in the U.S. (events, news, professional networking)
Conversations about sports (especially as it related to their home countries or their parents’ home countries)
Conversations about fashion and beauty
Conversations about food and products (consumption habits, ways to save, product recommendations)
Conversations about social responsibility movements
Conversations about parenthood 
Conversations about careers 
(2)     Buzz builders: Latinas are readily recommending, or not recommending, a product or service according to her experience as a consumer. Blogs that specialize in topics such as fashion, beauty, motherhood, and recommendations by people who they trust are of most value at the moment of purchase. Latinas speak openly on social media platforms about what they like and who they support. They especially support a cause that is specifically related to helping other Latinas. 
(3)     Heritage reigns – Even if she was born in the U.S. and even if she has not visited a Latin American country, the pride in her heritage is still extremely strong, regardless of the language she communicates in or how long she has been in the U.S. Targeting Latinas with a wide variety of compelling messaging that celebrates her Latina heritage appeals to them greatly. 
(4)    Language is powerful — Latinas engage in English, in Spanish, and Spanglish, but, regardless of fluency, the Spanish language is still extremely important to them. They are fans of brands and causes that talk to them in Spanish or use the Spanish language intermittently.
There is something that we would like to add, though. In terms of marketers and media platforms attempting to reach Latinas we feel there is such a superb opportunity to reach them in different and compelling ways, not only those mentioned above - in ways that focus on her multi pronged role as mother, daughter, professional and more. 
For example, People en Español unveiled the top-line results of its annual Hispanic Opinion Tracker (HOT) Study, a study on the changing role of Latina women in the U.S. The HOT study confirmed the finding that Latinas are becoming more empowered and ambitious. When asked “In what way would you like to grow and change as a woman in the next 5 years?” the top three responses were: 1) To get a better career or advance at work; 2) Continue education; 3) Become successful/become a professional.
The opportunity for brands is ripe for the taking. 
We feel that brands that address these insights will be highly successful. 
What we found extremely interesting is how the People en Español study states that Latinas “modulate between two cultures depending on their role.” For example, the study showed that in the role as “daughters,” Latinas seem to be much more attached to their Hispanic culture (66%) than to the Anglo culture (11%). In the work environment, however, they are more attached to the Anglo culture (31%) than their Hispanic ethnicity (22%).
That is so very true, and for the brands that are looking to resonate with Latinas, pay heed.

So what are the trends in Latinas & Social Media as it relates to Content? What should your brand’s Social Media Editorial Line look like?

After analyzing several social media platforms of top influencers, whether Spanish language or new English Latino media as well as other top content providers, we identified the following key findings:

(1)     Common Denominators: the responses which created most buzz and interaction had some common denominators, whether the group included older, younger, mothers and/or professionals. As we sifted through some of the conversations and analyzed them, regardless of whether the platform was a celebrity’s page or a site dedicated to discussing politics, the common denominators included:

  • Conversations about citizenship, immigration
  • Conversations about stars (entertainment)
  • Conversations about being Latino in the U.S. (events, news, professional networking)
  • Conversations about sports (especially as it related to their home countries or their parents’ home countries)
  • Conversations about fashion and beauty
  • Conversations about food and products (consumption habits, ways to save, product recommendations)
  • Conversations about social responsibility movements
  • Conversations about parenthood 
  • Conversations about careers 

(2)     Buzz builders: Latinas are readily recommending, or not recommending, a product or service according to her experience as a consumer. Blogs that specialize in topics such as fashion, beauty, motherhood, and recommendations by people who they trust are of most value at the moment of purchase. Latinas speak openly on social media platforms about what they like and who they support. They especially support a cause that is specifically related to helping other Latinas. 

(3)     Heritage reigns – Even if she was born in the U.S. and even if she has not visited a Latin American country, the pride in her heritage is still extremely strong, regardless of the language she communicates in or how long she has been in the U.S. Targeting Latinas with a wide variety of compelling messaging that celebrates her Latina heritage appeals to them greatly. 

(4)    Language is powerful — Latinas engage in English, in Spanish, and Spanglish, but, regardless of fluency, the Spanish language is still extremely important to them. They are fans of brands and causes that talk to them in Spanish or use the Spanish language intermittently.

There is something that we would like to add, though. In terms of marketers and media platforms attempting to reach Latinas we feel there is such a superb opportunity to reach them in different and compelling ways, not only those mentioned above - in ways that focus on her multi pronged role as mother, daughter, professional and more. 

For example, People en Español unveiled the top-line results of its annual Hispanic Opinion Tracker (HOT) Study, a study on the changing role of Latina women in the U.S. The HOT study confirmed the finding that Latinas are becoming more empowered and ambitious. When asked “In what way would you like to grow and change as a woman in the next 5 years?” the top three responses were: 1) To get a better career or advance at work; 2) Continue education; 3) Become successful/become a professional.

The opportunity for brands is ripe for the taking. 

We feel that brands that address these insights will be highly successful. 

What we found extremely interesting is how the People en Español study states that Latinas “modulate between two cultures depending on their role.” For example, the study showed that in the role as “daughters,” Latinas seem to be much more attached to their Hispanic culture (66%) than to the Anglo culture (11%). In the work environment, however, they are more attached to the Anglo culture (31%) than their Hispanic ethnicity (22%).

That is so very true, and for the brands that are looking to resonate with Latinas, pay heed.

Hello! ¡Hola! It’s #blogher13 and we’re ready to celebrate The Power of Moms & Mamás! And here are the many reasons why: 
The Rise of the Female Entrepreneur 
Bloggers are a part of the 8.6 million female entrepreneurs in the U.S. This year’s 2013 State of Women Owned Businesses, commissioned by American Express, declares that numbers are up - women owned businesses are generating $1.3 trillion in revenues and employ over 7 million people - and bloggers are fueling this trend! 
Social Media Power
Bloggers represent millions of impressions for brands - and can build or break a reputation at the drop of a tweet! With the power of social in hand, they are both informing us and inspiring us.
#Multiculti 
Blogger Moms & Mamás are raising the next generation of multicultural children - celebrating the many languages and heritages that surround their every day - and through their blogs we get to learn from them. How to teach your child Spanish? How to celebrate Chinese New Year? Mami bloggers have got you covered. 
Power of the #smartpurse 
Lastly, mom bloggers represent $7 trillion in purchasing power - and it only continues to grow. It’s important to invest and support the #smartpurse, as she plays an important role not only in the economy, but also in the community, in society, and in shaping our nation. 
Here’s to you and to #blogher13!